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The Design of Every Day Things
by Norman
Have you ever wondered why you push on a door that, when it does not open, you notice it says pull? This is a design flaw. This book, and the next two below, are all about looking at the world from a very different point of view. You will understand a whole lot more about how we are often fooled into thinking we know how something works. |
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Things That Make Us Smart: Defending Human Attributes in the Age of the Machine
by Norman
Please see the entry above. |
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Turn Signals are the Facial Expressions of Automobiles
by Norman
Please see the two entries above. |
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Contemporary Advertising
by Arens
This is on our to read pile. It is impressive in its breadth, colour and very clear writing style. This is the seventh edition and it is a standby reference for those who want to fathom marketing and advertising trends. |
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